Evacuees from the Eaton Fireplace dwell amongst heaps of garments displayed on the bottom at a donation middle in Santa Anita Park, Arcadia, California, on Jan. 13, 2025.
Etienne Laurent | AFP | Getty Photographs
As Los Angeles continues to battle wildfires which have destroyed components of the town and killed no less than 24 folks, firms are pledging thousands and thousands in donations to assist in reduction efforts.
On Monday, Netflix and Comcast every introduced $10 million donations, cut up between teams such because the Los Angeles Fireplace Division Basis, World Central Kitchen and the American Pink Cross. Each firms additionally mentioned they’re helping staff immediately impacted by the fires.
“The subsequent few years shall be a rebuilding time for many people and it’ll require creativity, imaginative and prescient, grit and perseverance. Wanting round at among the hardest hit neighborhoods, it’s exhausting to think about rebuilding — however we are going to, and we are going to come again stronger than earlier than,” Netflix co-CEO Ted Sarandos wrote.
Comcast is the mum or dad firm of NBCUniversal, which has an enormous footprint in Los Angeles with its studios.
“We lengthen our deep appreciation to the primary responders for his or her tireless and brave efforts,” Comcast Chairman and CEO Brian Roberts mentioned within the announcement.
Firefighters work whereas smoke rises due to the rising Palisades fireplace in Los Angeles, California, on Jan. 11, 2025.
Ali Matin | AFP | Getty Photographs
Different media and leisure companies, a lot of which have outstanding presences within the Los Angeles space, had beforehand pledged to donate to reduction efforts. The Walt Disney Firm introduced Saturday that it was committing $15 million to fireside response and rebuilding. Fox Information reported that its mum or dad firm, Fox Company, donated $1 million to the American Pink Cross.
Playing platform FanDuel and its mum or dad firm, Flutter Leisure, donated $250,000 to catastrophe reduction group Americares and the LA Fireplace Division Basis, they introduced.
The NFL — which relocated a playoff sport from SoFi Stadium in a suburb of Los Angeles to State Farm Stadium in Glendale, Arizona, as a result of fires — mentioned its groups and possession teams had been offering a collective $5 million to reduction efforts. Twelve Los Angeles sports activities groups, together with the Lakers and the Dodgers, individually introduced a donation of over $8 million to fireside reduction teams.
Grocers Kroger and Walmart pledged $1 million and $2.5 million, respectively, towards reduction efforts. Well being insurer Anthem Blue Cross introduced a $10 million donation.
Reuters reported Monday that JPMorgan Chase and Financial institution of America are additionally offering some cost reduction to mortgage prospects affected by the wildfires.
Patrick O’Neal sifts via his house after it was destroyed by the Palisades wildfire on Jan. 13, 2025 in Malibu, California.
Brandon Bell | Getty Photographs
Hollywood stars and leisure figures have additionally mentioned they’re financially supporting fireplace reduction.
Actor Jamie Lee Curtis, a Los Angeles resident, introduced on Instagram that her household pledged $1 million to reduction funds, whereas singer Beyoncé’s BeyGood Basis dedicated $2.5 million to its personal fireplace reduction fund. Socialite Paris Hilton mentioned she would launch an emergency fund to help displaced households and dedicated $200,000 to it, whereas actor Halle Berry mentioned she donated garments to victims of the fires.
Disclosure: Comcast owns NBCUniversal, the mum or dad firm of CNBC.
